Become An Operator

We are always looking for Operator partners who can work hard, who can drive sales, and who are dedicated to delivering exceptional customer service in a fun environment. We give those with an entrepreneurial spirit a unique opportunity to own their own business.

Our operators want to start a business with little cash investment, low risk – and without franchise fees – and we understand that. Our Operators dedicate 12 to 16 weeks of their time each fall to run their stores. We give them the products, internal support and training – as well as a proven profit formula. We also provide the real estate lease, accounting, and training. Operators are charged with running the store, and offering great retail customer services. Retail or management experience is preferred, but not required.

Potential operators start with an initial phone call with one of our representatives, who will explain our program and discuss your qualifications. Interested operators will then complete our online application and will also include a list of malls they’re interested in for the store, as well as three personal/business references.

As malls become available in an operator’s geographic area, we will discuss open/close dates, sales projections, locations, and other important details. If we select you as an operator candidate, we will conduct a background and credit check. Once that’s complete, we’ll present you to our selection committee for final approval. Ready to run your own business?

To begin the process of running your own business and becoming an owner operator, please call:

Diane Garcia

888-422-5637 x156


With more than 20 years of experience, Go! Calendars, Games and Toys is the perfect opportunity for an entrepreneur. With no franchise fees and minimal upfront costs, you can own and operate your own business. Since 1993, Go! Calendars, Games, and Toys has followed a simple and proven model of success: You are the owner and we are the backbone, providing internal support, covering expenses and giving you access to the hottest selling calendars, games, toys and books.

You are the Store Owner and Operator. You sign an agreement with Go! Calendars, Games, and Toys to use our name, operating systems and procedures, and we lease your space, pay the rent and provide the merchandise. In return, we expect you to:

  • Do everything required to be a successful retailer – work the store, hire and train employees, manage inventory, make bank deposits and maintain impeccable store appearance.
  • Adhere to the Go! Calendars, Games and Toys policies, procedures and represent the name well.
  • Ensure the store opens and closes as scheduled – set up fixtures/product, receive shipments and return fixtures/product.
  • Drive sales – meet and exceed sales goals at each location – bonuses and incentives are in place.
  • Provide outstanding customer service and train your staff on these standards.
  • Maintain the ongoing relationships Go! Calendars, Games and Toys has fostered with the mall. They are essential to your success as a business owner.

If you would like to know more about Go! Calendars, Games and Toys and the opportunity to become a Go! Operator in our continued success and growth, please contact our recruiting team at the following:

  1. Diane Garcia, Recruiting Manager 888-422-5637 x156
  2. General Recruiting Application Line 888-422-5637 x119

We look forward to having you as part of our team.

Starting a new business can be overwhelming, but with Go! Calendars’ proven methods of training and internal support, we eliminate many of the obstacles that you would otherwise encounter as a business owner.

Our training includes an Operator Manual on how to run your business; Setup Instructions on how to build your store; Plan-o-grams to merchandise your store; Graphic Guides to ensure your store attracts customers; and an annual Operator Conference at our headquarters in Austin, Texas. We also offer support through our SRV Exchange – a 24-hour online service with documents, instructions, account access, and important contact information you may need during the busy holiday season.

We also offer support via our in-house Store Operations Department. Each Operator is assigned a Store Operations Representative who is your main contact to answer questions, as well as offer direction throughout the operations process. We also have a Help Desk support team who can help you with any technical issues.

Estimated Initial Out-of-Pocket Costs to Operate an SRV store

Below we’ve listed the typical expenses related to opening and operating a single store.

Initial Expenses for a Store Price for Operator
Fixture Rental $1,000
Security Deposit $1500–Refundable
Worker’s Comp Insurance Varies by state
Operation Capital Labor cost, office supplies, etc.

Paid for by Go! Calendars: Registers, ALL Freight Costs, Signage, Help Desk/Support Departments, Local/County/State Licenses, Utilities, Rent, Telephone reimbursements

The skills you learned in the military – leadership, excellence, integrity – are the skills that make a great Go! Operator. Your experience is valuable to us. We’d like to give you an opportunity to be your own boss, build a team and operate a store.

To learn more, call 1-888-422-5637 x156 or email

Hear From Our Operators

Operator Testimonials

Shahida Jadran

“Of all the seasonal business and year-round business I have put my hands into, I found that Go! Calendars was not only successful for me but also had a stable growth rate in size and profit. The organized business structure allowed me as an operator to focus on the front line customers and not every minor detail. This business was not a risk I took but more of an opportunity that led me to be very successful.”

Ken and Peggy Gibbs

“Peggy and I have operated Go! Calendars stores for over 20 years. We operated one store that first year and have operated multiple stores every year since. Last year, we operated 9 stores in the Central Virginia area and are looking forward to doing the same in the next season.
During our 20 year association with Go! Calendars, we have always been impressed with the efficiency and management of the company and the guidance that they have given us. They have always treated us fairly and with respect. ”

Todd Garvey

“If you’re looking for a real business opportunity, in a growth market, where you get to work with a phenomenal group of people, that give you enough structure and guidance to guarantee success, and enough freedom to be your own boss… look no further, you’re here.”