Our Story

Go! Calendars, Games, Toys, Candy & Book retail stores are operated by Go! Retail Group, based in Austin, Texas. Go! Retail Group operates these retail stores with a variety of concept combinations: Go! Calendars, Go! Calendars & Puzzles, Go! Toys, Go! Toys & Games, etc.

Go! is the largest operator of seasonal, mall-based pop-up stores in the world. Founded in 1993, our primary products are calendars, games, toys, puzzles, candy, books, and gifts; we operate in the best shopping malls, outlets, and lifestyle centers in the US, Canada, England, Ireland, Australia, and New Zealand. Most locations are open during the holiday season, but we now run an increasing number of year-round game, toy, and puzzle stores in the US.

The newest member of our retail store family is Fuego. These stores are boutique-sized and full of unique (and sometimes edgy) apparel, gifts, jewelry, and accessories. There are now nearly 40 Fuego stores, mainly in the western half of the United States. For more information, visit www.shopfuego.com.

Our custom-designed, award-winning enterprise and distribution systems give us the logistical ability to nimbly and efficiently open nearly 1,000 retail stores across the US each year, in partnership with our network of independent store entrepreneurs.

We also operate Calendars.com, an Internet Retailer Top 500 site, which offers a more expansive selection of the calendars featured in our retail stores. With more than 17,000 products online, Calendars.com is a destination site serving a growing customer base through stellar customer service and fulfillment. Through our international partners, we extend our selection and world class service to online customers in the UK and Australia / New Zealand on the websites www.calendarclub.co.uk and www.calendarclub.com.au

Core Values


On a daily basis, we will:

  • Demonstrate accountability
  • Support and assist our customers, colleagues, operators and partners
  • Support our community
  • Achieve peak business performance and maximize profitability
  • Promote work/life balance


We will demonstrate integrity by:

  • Continuing to build a foundation of honesty, trust and sincerity
  • Doing the right thing for the right reasons
  • Providing factual information


We promote openness through:

  • Encouraging idea sharing, constructive feedback, and honest debate
  • Valuing diverse opinions

Executive Staff

Marc Winkelman
CEO and Founder

Paul Hoffman

Mike Hejny
CEO, Fuego

Scott Jackson
Executive Vice President

Jennifer Schubert
VP Merchandising

Lori Lesko
VP Real Estate

Abel Mireles
VP Information Systems

Christi Graybill
VP Ecommerce and Development Operations

Jason Yau
VP Digital Marketing

Antonio Fuentes
VP Distribution

Jason Pardue

Terry Rangel
VP Human Resources